For executives
Reputation protection for CEOs, founders and boards.
The company's diligence starts with your name. Search results, AI answers and review profiles decide what investors, buyers and journalists believe before any meeting happens. We defend the personal profiles of the people the company depends on.
of executives report reputation risk, Willis Towers Watson
of company value attributed to reputation, Weber Shandwick
countries served
You are the company's largest unmanaged asset.
Buyer diligence, investor committees and journalist research all search your name before they search anything else, and the first page decides what they believe. The risks are specific: a hostile forum thread from years ago, a mistaken-identity result, an outdated dispute story, or simply a thin profile where competitors have a rich one.
Executive exposure is also physical and operational. Broker sites publish your home address and family mapping, which is the raw material of pretexting and targeted fraud, and AI assistants now summarise your record in one confident paragraph to anyone who asks. Weber Shandwick's research attributes about two-thirds of company value to reputation, and the executive's personal results are where that value is most personally exposed.
How it works
From first email to measurable movement.
What an executive protection programme includes
- Full five-element audit of the executive's personal profile
- Removal and suppression of damaging results
- AI answer correction across major assistants
- Broker and home address suppression
- Authoritative profile and knowledge panel building
- 24/7 monitoring with board-ready reporting
First movement typically in 60 to 90 days; standing protection from there.
Success in reputation recovery
Protection, measured.
Composite risk score across search, AI, review and privacy elements in a typical anonymised executive programme. Lower is better.
Why boards now treat this as governance
A single executive's search results are a disclosed risk factor. They appear in diligence reports, they shape coverage during fundraising and exit, and they are the first thing an activist or a short seller reads. Managed calmly in advance, they are an asset; discovered during a process, they are a finding.
The privacy layer is the one most often missed. Broker profiles that publish an executive's home address and family links enable the pretexting and social engineering that precede serious intrusions. Clearing them is straightforward work, and it removes leverage that should never have been public.
FAQ
Questions, answered plainly.
Does this cover the whole leadership team?
Yes. Programmes run for individuals, founders and full boards, with shared reporting and per-executive privacy. Board packages aggregate every profile into one view for governance purposes.
Is this the same as PR?
No. PR earns coverage; this defends what already exists about you: the hostile forum thread, the outdated story, the broker listing, the wrong AI answer. The two disciplines reinforce each other and we coordinate with your communications team where you want that.
How confidential is the engagement?
Absolutely. NDA from first contact, email only, no calls ever, one senior lead, and files destroyed when the work is done. Executive identities are never used as marketing material, which is why our case studies are anonymised.
What happens when something breaks?
Standing clients move straight to incident response: same-day triage, containment and the removal machinery already mapped from the audit. The difference between a prepared executive and an unprepared one is measured in the first 48 hours of a hostile story.
See where you stand.
Start with a free Risk Check, or email us for a confidential conversation under NDA. We never call clients, in any case.