Employer branding
Candidates read your reviews before they ever speak to you.
A 3.0 rating costs you candidates you never meet. We recover the rating with honest review response, policy fixes and candidate-visible search work.
reviews addressed across platforms
rating points recovered, typical arc
platforms: Glassdoor, Indeed, LinkedIn
Your best candidates read your worst reviews.
The majority of candidates consult employer reviews before applying, and a weak rating filters out exactly the senior, selective talent you most want. A run of unresolved complaints reads as a management problem, even when each one had another side.
Employer branding work attacks this honestly: professional response to what reviews say, fixes to the underlying issues they repeat, and rating recovery driven by volume of genuine new reviews from a workforce that sees the changes.
How it works
From first email to measurable movement.
What employer branding includes
- Glassdoor, Indeed and LinkedIn review response
- Rating recovery programme
- Candidate-visible search work
- Recurring-issue analysis for internal teams
- Quarterly rating tracking
A 2.8 to 4.5 arc typically runs six to twelve months.
Success in reputation recovery
Rating recovery, measured.
Glassdoor rating across a typical anonymised engagement. Recovery speed depends on review velocity and how visibly the underlying issues are fixed.
Why employer brand is a revenue problem
Recruiting costs scale directly with how attractive you look. Every point of rating recovery widens the candidate pool, cuts agency spend and shortens searches for senior roles, which is why boards increasingly treat employer brand as a measurable asset.
Employer reviews also surface in ordinary brand searches and increasingly in AI answers about your company. This work is one of the fastest compounding reputation investments available.
FAQ
Questions, answered plainly.
Can you remove Glassdoor reviews?
Only where they violate platform policy. Most stay. What works is professional response, rating recovery through a genuine volume of new reviews, and visibly fixing the issues reviews repeat.
Do candidates really read reviews?
The large majority consult employer reviews before applying or accepting an offer, and senior candidates read them most closely.
How long does rating recovery take?
A 2.8 to 4.5 arc typically runs six to twelve months, depending on review volume and how visibly the underlying issues are addressed.
Do you write fake employee reviews?
Absolutely not. Fabricated reviews violate platform policy, eventually get removed, and expose the company. Recovery comes from real employees having a real improvement to describe.
See where you stand.
Start with a free Risk Check, or email us for a confidential conversation under NDA. We never call clients, in any case.