SERM
Search engine reputation management that changes page one.
What ranks on Google and Bing for your name decides what the world believes about you. We remove what we can, suppress what remains, and build accurate material that deserves to rank.
damaging results removed or suppressed
page-one positions improved
days to first movement
Your reputation is a search result.
Search engine reputation management, or SERM, is the discipline of controlling what appears on page one when someone searches your name, your brand or your executives. Prospects, investors, journalists and hiring teams rarely go past the first page. A single outdated story, hostile review or mistaken-identity result can define you for years.
SERM works on both sides of the page. We remove what platforms and law allow us to remove, suppress what remains by strengthening accurate material above it, and build owned assets you control: sites, profiles and publications that rank because they deserve to.
How it works
From first email to measurable movement.
What a SERM engagement includes
- Full search-landscape audit across Google and Bing
- Policy and legal takedown filings where eligible
- Negative suppression campaign
- Owned-asset building and optimization
- Autocomplete and knowledge panel cleanup
- Ongoing Top-20 position tracking
First movement: 60 to 90 days.
Success in reputation recovery
Reputation recovery, measured.
Positive share of page-one results in a typical anonymised engagement. Trajectories vary with query competitiveness. We never guarantee specific removals.
Why page one decides deals
The large majority of search clicks go to page one, and most of those to the top few results. Diligence teams, buyers and journalists form a view in seconds. Our job is to make sure that view is accurate before it is acted on.
Search also feeds everything else. AI assistants cite what they find in search. Review platforms surface in brand queries. News coverage compounds. Fixing the search layer lifts every other element of your profile, which is why SERM is usually the first engagement we recommend.
FAQ
Questions, answered plainly.
Can you delete a Google search result?
We cannot force Google to delete lawful third-party content, and no honest firm can promise that. We remove results at the source where platform policy or law allows, file de-index requests where eligible, and suppress what remains so it stops shaping perception.
How long until page one moves?
First movement typically shows in 60 to 90 days. Competitive queries and high-notability names take longer. Monthly reporting tracks every position, so you always see honest progress, including regressions.
Is SERM the same as SEO?
SEO optimises your site to win commercial keywords. SERM defends your name: it manages what ranks when someone searches you, which involves third-party pages, platform policies and owned assets across many sites, not just yours.
Do you write fake reviews or fake news?
No. We build accurate, quality material that faithfully represents you. Fabricated content is a liability that eventually fails, and we will not risk your name on it.
See where you stand.
Start with a free Risk Check, or email us for a confidential conversation under NDA. We never call clients, in any case.