Crisis management
When the story breaks, the first hours decide it.
An attack, a viral post or a hostile story creates a spike of coverage that search engines reward for weeks. We contain it the same day, then clean up search long after the news cycle moves on.
senior defence team stood up
crisis desk, email only
typical search cleanup arc
A crisis is a search event.
A crisis used to end when the news cycle moved on. It no longer does. Coverage now lives permanently in search results, AI answers and review pages, resurfacing every time someone looks you up for years afterwards.
Our crisis desk stands up a defence team the same day. We map the damage, contain the spread, run an accurate counter-narrative through channels that actually move rankings, then clean up the search layer while the story is still fresh enough to displace.
How it works
From first email to measurable movement.
What a crisis engagement includes
- Immediate 24/7 defence team
- Rapid counter-narrative across channels
- Multi-channel response coordination
- Financial exposure quantification
- Post-crisis search cleanup
- Coordination with your PR and legal counsel
Response: same day. Cleanup: 12-week typical arc.
Success in reputation recovery
Reputation recovery, measured.
Negative share of tracked coverage and search results across a typical anonymised crisis engagement. Speed on day one is the strongest predictor of the arc.
Why speed decides the story
Search engines reward whatever a crisis produces in its first days: coverage, links and engagement. Every hour without a response lets the damaging version harden into the ranking record. The teams that respond within hours consistently recover faster and cheaper.
For the worst cases, our Rescue desk runs the urgent-response version of this service, and the VVIP desk handles national-scale scrutiny for executives and public figures.
FAQ
Questions, answered plainly.
How fast can you respond?
Same day. A senior team stands up within hours of your email, with an NDA first if needed. We do not call clients; the entire engagement runs by email under NDA.
Will you work with our PR and legal teams?
Yes, and outcomes are usually stronger for it. The desk coordinates counter-narrative with PR and filings with counsel, while your team stays in control of every public word.
What if the crisis is still ongoing?
Containment and cleanup run in parallel. We suppress what has already ranked while the response work limits what spreads next.
Can you erase the coverage?
No, and be wary of anyone who promises that. We de-emphasise, correct and displace coverage, and remove it only where platform policy or law allows.
See where you stand.
Start with a free Risk Check, or email us for a confidential conversation under NDA. We never call clients, in any case.