FAQ

Straight answers, no hedging.

The questions we hear most, grouped the way clients ask them.

The fundamentals

What is digital risk protection?

Digital risk protection is the practice of defending everything a search, an AI answer or a review page says about your name. It covers search results, AI assistants, review platforms, mentions and overall narrative tone. Instead of reacting after damage is done, we monitor all five elements continuously and correct problems at the source.

How is this different from hiring an ORM agency?

Most ORM agencies work one surface, usually search results, and start after a problem appears. We defend all five elements of your digital profile from day one: reviews, tone, search, AI answers and mentions. That matters because fixing one negative article still leaves four open doors.

What does the Risk Control Center actually do?

It watches search, news, reviews, social and AI answers continuously across every market you care about. When a new result or review appears, you get an early-warning alert days before it becomes a story. Periodic dynamics reports give your board a readable picture of where the profile is heading.

Do you guarantee removal of negative content?

No, and any firm that promises that is not being honest with you. Removal depends on platform policies, jurisdiction and GDPR or similar legal grounds. We are transparent about what is achievable, file lawful takedown and de-index requests where grounds exist, and use suppression so accurate positive pages outrank damaging ones.

Getting started

How do I know if I even need this?

Run the free Risk Check first. It takes three minutes, needs no login and shows where you stand across all five elements. If nothing is at risk, we will say so.

What happens in the first conversation?

We ask before we assume, within 24 hours of your message. You see the strategy first, with exact costs and an honest view of what is achievable. Your decision starts the work, with zero prepayment.

How fast can you start?

Monitoring can begin within days of an agreement. Crisis cases are different: mark your message URGENT and the defence team activates the same day.

Crisis

We are being attacked right now. What are the first 24 hours?

Contact us and mark the message URGENT. The defence team activates the same day: containment of the spreading story, a rapid counter-narrative, multi-channel response and quantification of financial exposure. Post-crisis cleanup of search results follows once the acute phase is over.

Can you help if the negative content is already ranking for years?

Yes. Age makes content harder to move but not impossible. We assess removal feasibility first, then run suppression so accurate, authoritative pages outrank the damaging ones. First movement typically shows in 60-90 days.

AI

Why does AI reputation matter now?

Assistants answer before anyone visits your site. When a buyer asks ChatGPT, Gemini or Perplexity about your company, the answer is built from sources you do not control. If those sources are wrong or hostile, every AI answer repeats the problem.

Can you change what ChatGPT says about us?

Not directly, and nobody can. We map the sources the assistants cite, correct or replace those sources, and build authoritative ones in their place. As the source pool changes, the answers change with it. We track the change so you can see it working.

Confidentiality and pricing

Will anyone know we hired you?

No. An NDA covers the relationship from first contact. We never name clients in case studies or testimonials, and protecting the fact that you sought protection is part of the service.

Why are packages private instead of listed prices?

Every case differs in markets, languages, content volume and legal complexity. Publishing a flat price would be misleading. After the free Risk Check you receive a personal strategy with exact costs, and you decide with zero prepayment.

What if you cannot help?

We tell you plainly. If content is lawful, accurate and protected, removal is not possible and we will not pretend otherwise. In those cases we focus on suppression, narrative and monitoring, and we say what each can realistically achieve.