Knowledge panel
The box beside your name, under control.
Google's knowledge panel is the summary the world reads first: your title, your dates, your sources. When it is wrong or outdated, it overrides everything else you have published. We correct it, claim it, and manage what feeds it.
highest-trust element on the results page
correction routes: panel and sources
of panel corrections land in 6 weeks
The panel outranks your own website.
The knowledge panel sits above everything, styled as fact by Google rather than opinion by a publisher. When it shows an outdated job title, a wrong birthdate, a rogue image or a source you would never endorse, that error becomes the canonical version of you. Readers do not check it; they trust it.
Panels are generated, not written: Google assembles them from its knowledge graph, which draws on structured data, Wikidata, authoritative sources and the open web. Correction therefore runs on two tracks at once: the panel's own feedback and claim routes, and the underlying sources the graph is reading.
How it works
From first email to measurable movement.
What a knowledge panel engagement includes
- Line-by-line audit of the current panel and its sources
- Verified claim of the panel where eligible
- Correction filings for each inaccurate element
- Structured data and schema work on your owned assets
- Wikidata and reference source corrections
- Monitoring for panel changes and source drift
71 percent of corrections land within 6 weeks of proper filing.
Success in reputation recovery
Corrections, measured.
Outcomes across recent anonymised knowledge panel engagements. Corrections are systematic work against a graph that refreshes on its own schedule.
Why panels matter more every year
The panel is increasingly what both humans and machines read first. Voice assistants read it aloud, AI answers cite it, and searchers treat it as verified fact. An error there propagates into every downstream system that summarises you, which makes it the single highest-leverage correction on the results page.
Control compounds. A claimed, corrected panel, fed by structured data on assets you own and sources you trust, is self-maintaining: the graph keeps refreshing from inputs you curate. An unmanaged panel drifts back toward whatever the open web happens to say about you.
FAQ
Questions, answered plainly.
Can you create a knowledge panel for me?
Panels are earned, not ordered: Google generates them when it recognises sufficient authoritative coverage of a person or brand. What we can do is build the structured data, sources and references that make eligibility likely, then correct and claim the panel once it appears.
The panel shows an old photo. Can you fix it?
Usually. The image comes from the graph's sources, so the fix runs on the source image plus the panel's own feedback routes. Where the source is a page you control, the correction is fast; where it is third-party, it runs through their correction process too.
How long do corrections take?
71 percent land within 6 weeks. The graph refreshes on its own schedule and does not explain its decisions, so some corrections need several filings. We document every submission and keep the pressure on through the verified claim routes.
Do you edit Wikipedia or Wikidata?
We work with Wikidata, which is the structured source the panel reads most directly, using its documented correction processes. Wikipedia editing for living subjects is a sensitive, heavily moderated process, and where it is relevant we recommend working with experienced editors in full compliance with their rules.
See where you stand.
Start with a free Risk Check, or email us for a confidential conversation under NDA. We never call clients, in any case.